More and more keynote speakers are beginning to rely on word of mouth marketing. Why? It gives guaranteed potential referrals and it is free. There are times that you are tasked to present your company or ideas to a group of people. It can be very challenging to put your ideas and thoughts into words that your audience will appreciate and relate to.
Below is a checklist on how you can deliver speeches just like the great keynote speakers.
1) Learn to relate with your audience. Most of the time, you are going to stand in front of people coming from different backgrounds. Look for a common ground or find a common challenge in life that they’ll have to face in the future. Use that as the starting ground of your speech. Refer to that point from time to time.
2) Always review your points. When you are giving a speech or presentation, showing pictures to your participants is perfect, but what if you do not have the resources to do that? There are no visual boards that you can refer to. It helps to always review your audience on what you are talking about during your speech or presentation.
3) Learn from your boring presentations. It is normal to have boring presentations during your first few sessions. What is important is you learn from these. Take note of what makes those sessions boring. Are you committing the same mistakes over and over? If yes, you need to spend time to examine your speech and put yourself on the shoes of your audience. Ask yourself, “What would I appreciate hearing from the best keynote speakers to make things more interactive and lively?”
4) Always look professional. In giving a speech or presentation, dressing up is important because it shows that you care about your reputation and appearance. Plus, it shows your confidence and enthusiasm to present your expertise to a group of people.
5) Be confident. Many keynote speakers will tell you they have become accustomed to what they do, and that is why they are confident. Some tell themselves that they are the best in the field. Some say that they study their materials thoroughly before coming up to the stage. If you fumble every time you give a speech, here are some tips on how to avoid it:
a. Determine the reasons for fumbling. Usually, it is because of fear. However, you need to spot the real cause of your fear. For instance, it could be a fear that you are not good enough, a fear of getting negative feedback from your audience, or a fear that you are going to make mistakes.
b. Replace your fears with their polar opposites. If you are afraid of the negative feedback of the people around you, tell yourself that whatever their negative comments are, it is their right to say such things and it is none of your business. If you think that you are not good enough, remind yourself that you are blessed with different talents and skills in other aspects. If you are afraid that you might say something wrong, practice your speech and focus on what you are going to say.
c. Always think positively. Believe in yourself. Visualize yourself being a successful keynote speaker.
6) Build your momentum through being enthusiastic. Engage your audience during your speech or presentation. Ask them questions before you open your topic or crack a joke to break the ice. Creating momentum will give you a feeling of excitement and joy. Your audience will not notice annoying details during your speech if you give them a great experience to remember.
Doing all those things won’t be easy. Still, it’s the only way to be on par with the greatest speakers in history.